Things to keep in mind if you are wishing to increase your business:
Creative thinking for your business always inspires ideas and ideas to inspire change. If you are willing to take that change to grow your small business then, these are some marketing ideas you must start to implement.
Do not ever ignore Social Media Marketing:
Going online or being active on Social media is a new thing for the Architects. But it is essential for each and every business, whether big or small to have social media presence now a days. Your social media presence is your portfolio, tell people how you work and what your firm can do for them.
Maintain your presence on social and professional sites like on Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube etc.
Use a Lead Generation Services:
It may be the easiest and quickest way to get the new client’s. The lead generation services are provided by companies who are specialized in running related ads to attract people who are searching for related services in a particular area.
Example:- IndiaMart, Sulekha , Justdial.
Should focus on Public Speaking:
Public speaking is the most appropriate way to attract clients. This strategy is not for everyone, but it is the most effective strategy for successfully marketing your firm getting architectural clients. Always find ways to speak to your potential clients about an area of your expertise.
Focus on sharing something of value with your captive audience rather than only promoting your firm only.
Get published if possible:
Get published in local traditional media like magazine, newspaper or industry journals if possible. Because it builds the trust among the people that you must be good if you are in print. It will create awareness about your firm but it won’t do much if it isn’t seen by any potential client.
Also focus on Unconverted Leads:
Your marketing plan should also include a plan to convert a past leads. It is One of the best sources to get the clients again, by focusing on such clients who may have inquired about your services and didn’t move ahead. You must have stored the list of the contact details of such client’s. Or you can use CRM tools such as ArcReach.
Maintain relation with your Network:
You should maintain a good relationship with your client’s network. This strategy will help you to pick up projects fast. It doesn’t cost more than your time and a single phone call. Even if your client doesn’t have any project, you can ask them to help and it is a better way to catch up with them.
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Useful ideas.